Meet this month's Bird's-Eye View
Jaime Hannigan '07
Jaime (Muratore) Hannigan
Bachelor of Science in Business with a concentration in Marketing
Owner of Lotus Concepts LLC, White Lotus Boutique - a retail boutique - and owner
of a traveling boutique experience in selling essential oils across the region. Recently,
Jaime expanded her business to wholesale where she sells her branded products to other
FUN FACTS/HOBBIES: My sister (Lisa Muratore 34) and I started the business straight of college. I was 20 and she was 19; I went to business school, she pursued fashion. We started out working other jobs for many years while we built the business on the side. We had $100 and an idea to make and sell our jewelry designs at people’s homes and at businesses. Eventually it got big enough to open a store, and in 2010, we opened a small seasonal store where we stayed there for six years. In 2013, we opened a store in the Pier Shops at Caesars in Atlantic City and also opened a Christmas pop up in the same space; so at that point we had three stores. We then moved to our current location in the Hamilton Mall in 2016. Now in 2019, we have one flagship store, a website, a presence at 65 festivals a year, and wholesale accounts that carry our branded products. My hobbies include website development and all things technology. I taught myself graphic design, website development and beginner coding, which saved me a lot of money later on when we needed to hire professionals for my business.
How did your Stockton experience influence your life?
Stockton influenced my life in a lot of ways, but most specifically the Washington internship program had the biggest impact on me. I did the internship my sophomore year and lived in Washington, D.C. for one semester. There were 300+ students in the program, but I was one of two who got a paid internship at a market research company; so that was really interesting as a 19-year-old. The internship led to all my opportunities after college, and I don't think I would have gotten as far as I did and as and as quickly as I did without the internship. I would highly recommend it to any Stockton student.
How did your academic program impact your Stockton experience and career?
I focused heavily on marketing, particularly marketing strategy. Professor Jennifer Barr was a fantastic teacher and I learned a lot from her during my time at Stockton. I remember using a lot of what I learned and applying it to my business career after graduation. After graduating I went on to become a marketing coordinator and from there held many roles from a marketing director to a director of corporate marketing for a non-profit, as well as an executive at a PR agency. Now I am an entrepreneur and business owner. I feel as if Stockton really laid the groundwork for a successful career path.
Describe your favorite Stockton memory as a student. (Ex: favorite professors, classes, events, activities, etc.)
I really enjoyed a lot of my professors in the business program, particularly Jennifer Barr, Chick Yeager, and many others. I was always working and hustling, doing or selling something, so I spent a lot of my time focused on business and building my skills.
Describe your top reason for staying connected and involved with Stockton and your fellow Ospreys.
Stockton was always a part of my life and my experience there helped open the doors to where I am today. Now that it is a University and has such a diverse group of students and academic programs, I think it is important to stay involved in the community, especially as a local business owner.
What piece of advice would you pass onto the graduating class of Ospreys?
Take every opportunity you get and chase your dreams as far as you can. Gain all the experience you can and work for free if you have to. Find a mentor and ask to be their assistant! As much as you need a degree, experience is the golden ticket!
Is there anything else you would like to share with Stockton and your fellow Ospreys?
Don't be afraid to challenge yourself and go after a dream that seems "out of the ordinary." We live in a world driven by technology and full of information at your fingertips, so take the opportunity to educate yourself, push limits, and challenge yourself every day. As a society we put way too much pressure on ourselves and others to figure it all out so early. Take your time to discover who you are and what you want. Shift your path if your desires change and be fearless. Most importantly, don't be afraid to fail! Instead, welcome failure as the most successful people in life have failed; it is an inevitable part of life, growth, and success. You must let go of the opinions of others and follow your own path as that is the only way to true happiness. DREAM ON!